Business Development in Technical Services
Almost all technical professionals come to a point in their career when they must learn the skill of developing business. Twennie aims to provide needed learning and guidance.
When a B2B client hires you to complete a project, you become an arm of that client’s organization for the time it takes to complete the work, which makes you different from virtually any other service provider. Your ability to craft a satisfactory daily experience for that client determines your future business with that client, and perhaps with many others in their close-knit business community. That means: more than any other professionals in the marketplace, you have to be switched on at all times. More than any web site, advertising, sales strategy, or marketing approach, this is what separates you from your competition. Strategies for remaining “switched-on” are the main goal of Twennie’s approach to the topic of business development in technical services.
ARTICLE: Proposal Preparation - Common Delays and How to Avoid Them
Proposal preparation often feels like a race against the clock, made harder by the usual suspects: late contributors, disorganized planning sessions, missed details, and chaotic final edits. This article outlines the most common delays in technical proposal preparation and connects each one to relevant Twennie learning tools. If you're new to Twennie, this article points you in the direction of some excellent resources on this topic. This article helps you identify the bottlenecks and the Twennie units to fix them.
Why Storytelling is an Essential Skill in Technical Services
In technical services, storytelling is a core skill for helping clients understand the value of your work. Every project has the structure of a story—with characters, a challenge, and a resolution—and using familiar story patterns makes complex work easier to grasp. This article explains how to frame real-world projects using classic story types, why the client should always be the hero, and how to address problems without placing blame. It also shows how small changes in tone and language can turn dry technical descriptions into meaningful narratives.
PROMPT SET: Learn How to Conduct a Blue Team Review, AKA Analyze the Strength of a Win Theme
Proposal writers usually learn by doing. This prompt set allows you to do just that, but lets you practice the skills here on Twennie without submitting any lack-lustre proposals to a real competition. If your team writes proposals now or in the future, assign this prompt set. This is a rapid-learning tool for a skill that relies a lot on trial and error. Learners get 20 chances to build and test skill, and it only takes minutes out of a day.